The Amazeball and a 2012 Retrospective
Last week, Bournemouth’s fine dining establishment The Print Room played host to Meetdraw’s 16th social event: The Amazeball. Thanks to our generous sponsors, Rubicon People, 130 attendees enjoyed a brilliant night of great food, great company and great music. And thanks in part to Mr & Mrs Christmas showing up (you can see the photos here), the hashtag for the night, #meetdrawamazeball, reached an astonishing 18,000 accounts and enjoyed 108,000 page impressions too. Not bad for a little old social event in Bournemouth, but then 2012 has been quite a year for the talented folk who make up the creative economy of Bournemouth (and Dorset and Poole).
For a start not only were Redweb named by eConsultancy the Most Innovative Agency for the second year running, but the good folk of 4T2 Multimedia were awarded the overall Grand Prix prize at the prestigious New Media Age awards. Two excellent agencies recognized by their peers as leaders in their sector and headquartered in Bournemouth. Rather like the ever-expanding Thinking Juice who also enjoyed a spectacular 2012, culminating in their enigmatic MD Gellan Watt being voted Marketing Agency MD of the Year by MiNetwork.
But 2012 hasn’t all been about awards, although both Createful and Strawberry Soup winning Lovie’s, Revolting winning a Media Innovation Award and 3 Sided Cube winning Best Mobile App at the Digital Communications Awards at a ceremony in Germany shouldn’t be ignored. Along the way, some terrific work has been produced too.
For instance Make Studio’s campaign work for Garmin has shown what a collaborative approach can produce when the partners all trust one another; the fine tailored folk at Folk continued to produce some beautiful sites, including one for Gieves and Hawkes of 1 Saville Row, London and the National Trust Touring Treehouse that Mad River produced was a brilliantly executed piece of exhibition design.
And of course special mention should once again go to 3 Sided Cube who, although everyone would agree that the circumstances behind why this happened were regrettable but an act of God and unavoidable, had the No1 downloaded app in the US AppStore. There’s no doubt that their innovative work helped save lives.
On a brighter note, no retrospective look at 2012 would be complete without mention of the Olympics and our little piece of the Jurassic Coast played its part. Not only was Weymouth the only non-London venue to host an event everyday, but it also played host to a series of high-profile industry-focused seminars, including a Bright Blue Day sponsored creative industries day and an exhibition of 21 award-winning Dorset-based agencies.
And speaking of events, Silicon Beach 2012 firmly secured its place alongside the likes of Thinking Digital and Like Minds on the national creative conference circuit. Over two days in October, 160 attendees saw the likes of Paul Bainsfair (Director General of the IPA), Syd Lawrence (Founder of We Make Awesome Sh), Nick Darken (Creative Director of Albion), Nicole Yershon (Director of Innovative Solutions at Ogilvy), Andy Bell (Creative Director of Mint Digital) and 13 others wax lyrical about digital innovation. Over the course of the event 2500 tweets featuring the official hashtag were sent, reaching 200,000 accounts and enjoying 1.5million page impressions. One point five million. That is the definition of a successful event.
So all in all, 2012 was a great year for the 150+ agencies that make up the creative economy of Bournemouth, Dorset and Poole. But what does 2013 have in store?