A 3 Minute Sizzle with: Gellan Watt from Thinking Juice
We grab 3 minutes with Gellan Watt, MD and Chief Creative Officer at Thinking Juice. You can meet and grill Gellan in your own 3 Minute Sizzle at Meetdraw 25 on Thursday 26 March. Tickets are free and available here.
In 140 characters or less, tell us what your agency does.
Thinking Juice is an award-winning integrated agency for the digital world. We work with UK and international brands, helping them grow.
Tell us what you do at the agency
I wear a number of hats in the agency and group. I am TJ’s Founder and Managing Director and Chief Creative Officer of Thinking Juice and Emerge Group. As for what I do, well it’s a mix of running the business, dabbling in creative and planning, business development and driving our growth.
And tell us about your favourite piece of work produced by your agency
That’s a tricky question and near on impossible to answer… early work for Wyke Farms ‘We’ll never change the recipe’ stands out (we won a huge amount of awards with the work and produced it on an incredibly low budget), as does the recent global repositioning of Marshall Amps with ‘Live for music’
What was your first job? (obviously with a creative context, we’re not too interested in paper rounds and bar work)
I was International Marketing Manager for a company called Tiny Computers before moving agency side.
How did you get that first job?
What three attributes do you look for in prospective employees?
Intelligence (emotional and intellectual).
What’s your favourite book / movie / album?
Of mice and men
Too many – but probably something by Stevie Wonder
What was the best piece of advice you ever received?
It’s out of five:
“Get up and fight.”
“It’s not what you say that tells me anything about you, it’s what you do.”
“Money is not a philosophy.”
“Never be ordinary.”
“Employ people better than you.”
And the worst?
“What could go wrong?”
Bournemouth seems to be a hotbed of creative talent at the moment, why do you think that is?
It’s a mix of some progressive agencies attracting and retaining talent, some great educational opportunities and the location. And what a location it is. I’d much rather be working 14 hours days in Bournemouth than London.