An event for digital animals since 2009

From the twitters:

A 3 Minute Sizzle with: Luke Fribbens, IADigital


We take a 3 Minute Sizzle with Luke Fribbens, Development Director at IADigital. You can meet and grill Luke about agency life at Meetdraw 25 on Thursday 26 March. Tickets are free and available here.


In 140 characters or less, tell us what your agency does.
IADigital is a top 30 Wirehive 100 agency, specialising in organising and producing complex .NET websites that create amazing user experiences.

Tell us what you do at the agency
My official title is Development Director.  This means I manage our bunch of developers (making sure they don’t spend too much time playing Fifa) and ensure the work IADigital produces is top notch.

And tell us about your favourite piece of work produced by your agency
I would have to say our work on PH Hotels online booking engine is the project I’m most proud of.   We’ve worked closely with this client for 3 years and have helped them increase their online turnover by over 120%.  The system we built integrates with all their back office property management systems to provide a seamless process for the user.

What was your first job? (obviously with a creative context, we’re not too interested in paper rounds and bar work)
My first job was a first line support analyst at Immediacy.  Though I didn’t realise it at the time, this was the most important role in my career.  It taught me how to be professional with customers over the phone and via email, how to troubleshoot problems – which is an invaluable skill.  I use the same principles today with all our intern and post grad recruits.

What three attributes do you look for in prospective employees?
Honesty (no bull)
Likeability (we have a great team and culture and we’re super cautious about keeping that way. We recruit based on personality first and skills second).

What’s your favourite book / movie / album?
Hmmm, I don’t read a lot of books
The Departed
Nick Mulvey – First Mind

What was the best piece of advice you ever received?
Someone once said to me “Always assume you don’t have all the information”. So very true!

And the worst?
You need to keep quiet and tow the line to get on. I now know this is complete rubbish and if you ever do tow the line – you may end up with a lot of nice things but your mind will be focused on someone else’s dream and targets and not your own.

Bournemouth seems to be a hotbed of creative talent at the moment, why do you think that is?
I still think there is a long way to go for Bournemouth to truly compete with other major cities, but it seems the mix of education, community and our awesome location is really starting to put our beautiful town on the digital map!

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