A 3 Minute Sizzle with: Paul Smith, RLA
In 140 characters or less, tell us what your agency does.
RLA are a large full-service creative ad agency providing expansive support to an exceptional roster of large UK and International clients.
Tell us what you do at the agency
I’m a Frankenstein of three principle roles; consumer planning and research, integrated strategy and new business. I look after RLA’s burgeoning Business Development department – a solutions team which handle all big briefs, paid-for and proactive insight, consumer research and all new business opportunities with existing and new clients. An integrated in-house team of 4 senior managers with the support infrastructure of 25 on and offline strategists and planners around the Mission group.
And tell us about your favourite piece of work produced by your agency
Volkswagen’s ‘Let’s Go To Work’ lead creative brand campaign running for 8 years
What was your first job? (obviously with a creative context, we’re not too interested in paper rounds and bar work)
CAD Design engineer for Vauxhall
How did you get that first job?
What three attributes do you look for in prospective employees?
Proven passion for the industry
‘Must be always’ on-it
Willingness to bust a ball
What’s your favourite book / movie / album?
Reading? Are you kidding?
Iron Maiden, Seventh Son of a Seventh Son
What was the best piece of advice you ever received?
Choose your battles wisely. You might feel (even know) you’re right but you must take the bigger picture into consideration.
And the worst?
Keep your mouth shut
Bournemouth seems to be a hotbed of creative talent at the moment, why do you think that is?
Location (and education). A compelling, beautiful and relaxing place to live with a great education foundation providing a fresh and exciting injection of new blood. And (just) close enough to London to attract the occasional awesome senior creative or suit down the M3.