A 3 minute sizzle with: Annie Talboys from Greenwood Campbell
We grab 3 minutes with Annie Talboys, Marketing Director at Greenwood Campbell. You can grill Annie in your own 3 Minute Sizzle at Meetdraw 29 this Thursday 10 March. Tickets are free and available here.
In 140 characters or less, tell us what Greenwood Campbell does.
Greenwood Campbell is a digital agency with a human approach. We build things that actually matter to people, useful things.
Tell us what you do at the agency.
Hi, my name is Annie – I’m the Marketing Director at Greenwood Campbell.
My role is really varied, really interesting and my feet barely touch the ground. Essentially I lead Greenwood Campbell’s internal brand; focusing on helping bring new opportunities and clients into the agency. I also support new clients to scope projects and help make sure their brands online and offline campaigns work seamlessly together.
Describe your company culture, flavour or important values.
I guess the most important part of our values and culture are around innovation, creativity and fun.
We work hard to maintain a really happy and vibrant culture as a agency and because our team are the most important element of our business – we guard our awesome culture with poised shields!
Greenwood Campbell is a really uplifting place to work, we’re known for our ability to throw a good party, we’re not strangers to having a marching band in our studio and we often invite a masseuse in for some desk TLC.
What qualities do you look for when hiring new people?
The first stage is always about a values and cultural fit. Once we’re happy someone could work well in the agency, we then really look at their skills and ability to deliver. The values fit is the most important part, we can help people develop their knowledge and skills, but you can’t change someone’s values.
What’s your favourite book / movie / album?
Book – A Thousand Splendid Suns
Movie – 28 Days Later, infact anything with zombies in!
Album – choices, choices – currently Mumford & Sons, Wilder Mind. Classics – I’m secretly a HUGE Elton John fan!
What was the best piece of advice you ever received?
And the worst?
Go blonde – it will really suit you. Nope!
What was your first job (obviously with a creative context, we’re not too interested in paper rounds and bar work!)?
I worked in a theatre for a couple of years in my early 20’s. I loved working in a really creative environment – though the hours and pay was pretty dismal. My first agency role was at Refreshed Media in Bournemouth, which went onto become part of the Emerge group. I got a real taste for agency life, fun times – though far too many evenings spent in The Winchester!
How did you get that first job?
Well, the expression ‘fake it till you make it’ springs to mind. I sent a really kick ass CV (or what I thought was kick ass at the time) to the Sales & Marketing Director of the agency. If I’m really honest – I had no idea what all this ‘media / online marketing’ stuff was all about but I somehow wangled an interview. The rest is history and the very person that interviewed me remains one of my best friends today, she believed in me – goodness knows why!
Aside from Meetdraw(!), what’s the best way to introduce oneself to your agency (which person / media channel / format)?
My big tip – you need a little stand out. I read heaps of CV’s and can spot a google downloaded template a mile off. I would be pretty wealthy if I had a fiver for every time I’ve read the words ‘I work well as part of a team and I’m also comfortable working solely on my own initiative’ – what does that even mean?
I’ve also seen some really impressive applications where people have done something really creative or relevant to the role that has grabbed my attention. It doesn’t have to be wild, it just has to show thought, effort and personality.
Don’t wait for a role to appear before you apply. Follow the agency, get a feel for what they do and their style. Find a way to start a conversation – on social, at an event or by submitting your CV.
Bournemouth seems to be a hotbed of creative digital talent at the moment, why do you think that is?
Nobody wants to leave! I guess the mix of an amazing university on our doorstep and our beautiful location creates our little digital hotbed (this sounds wrong!). The standard of agencies and brands they work with in our area – make us a genuinely good choice for placement students and post-grads to stay!