A 3 Minute Sizzle with: Luke Bonner from Thinking Juice
In 140 characters or less, tell us what Thinking Juice does.
Solve our client’s problems by doing work, that works.
Tell us what you do at the agency.
I’m an art director, which means I come up with ideas and then execute them.
My role as ‘Creative Group Head’ means I oversee our entire creative output, making sure it’s on point and meets our high standards.
Describe your company culture, flavour or important values.
Do great work. Build a sustainable business. Have fun.
What qualities do you look for when hiring new people?
At a graduate level I always look for nice people, who have ‘something’ about them. And then see if they can back it up with hard work, a dash of talent and the desire to learn.
What’s your favourite book / movie / album?
Book: My empty moleskin. *chunders*.
Movie: The Mask.
Album: Right now, Hypnotic Brass Ensemble. One to check out, if you haven’t already.
What was the best piece of advice you ever received?
‘Don’t be a dick.’
And the worst?
‘Sometimes you just have to be a dick.’
What was your first job (obviously with a creative context, we’re not too interested in paper rounds and bar work!)?
Junior Designer, then I hopped over into art direction.
How did you get that first job?
Because I wanted it more than the next guy.
Aside from Meetdraw(!), what’s the best way to introduce oneself to your agency (which person / media channel / format)?
‘Agency people’, in my experience, love normality. Your snazzy CV or PR stunt might get somebody’s attention, but be careful not to come across like a bit of a knob. ‘Can I buy you a pint to pick your brain about something?’ tends to work. And if the agency person makes you pay, then you probably don’t want to work for them.
Bournemouth seems to be a hotbed of creative digital talent at the moment, why do you think that is?
If I’m honest, I don’t think it is. The agency scene down here is growing, which is great, but the talent pool is still a very similar size. And working in an agency that doesn’t want to drop our standards, genuine creative or digital talent is very hard to come across. But that’s where graduate talent comes into it. You’ll get opportunities down here that you won’t find anywhere else, but be prepared to put your arm bands on, as you’ll be thrown straight into the deep-end.